Benditas Drinks started with an idea brought back from a trip to the United States: a product that was everywhere there but didn’t exist in Spain — Hard Iced Tea and Hard Seltzer.
From that spark, a brand took shape — one designed to introduce a new category and connect with a new generation.

I was responsible for building Benditas DRINKS from the ground up: identity, visual direction, and the entire graphic ecosystem behind the brand.
I crafted the brand, its language, and its presence — from naming and logos to cans, boxes, campaigns, presentations, social media, activations, and stands.

My focus was to create a visual universe that felt current, cultural, and genuinely relevant, capturing the bold attitude of the product and the energy of modern youth culture.

Beyond identity, I led content strategy and advertising campaigns, shaping everything from street marketing activations to social-first productions, and directing photoshoots end-to-end (moodboards, model selection, coordination, and creative supervision). I also designed key pieces for retail, distributors, and pitch materials.

What began in a garage grew into a rooftop office in Barcelona, with a team that scaled from 4 to 15+ people and revenue reaching €2.1M in 2023.
We collaborated closely with Make it Gas, gaining senior perspective and sharpening the brand’s strategic direction.

Benditas Drinks was more than a project — it was the full construction of a contemporary brand, from intuition to market traction, where design, strategy, and execution moved as one.